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Live Masterclass  ·  18 & 19 August 2026  ·  For Every Real Estate Professional

Meta Ads for Real Estate.
Not Generic Marketers.

Residential. Luxury. Commercial. Plots. Second Homes. Holiday Homes. Rental. Resale. Dubai Off-Plan. Every property type, every market. A different strategy. Learn all of it in 2 evenings, with zero upsells and 100% content.

18 & 19 August 2026
7:30 – 9:30 PM IST, Both Days
Live on Zoom
Recordings Included
Starts In
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Reserve Your Seat · ₹3,999 →
✓ No upsells  ·  ✓ No follow-up programs  ·  ✓ 100% content
Nishant Somani
Nishant Somani
Founder, TechySharks  ·  Real Estate Marketing Expert
ICONS Academy · Godrej
· 2 Live Sessions on Zoom
· Recordings Included for 1 Year
· Zero Upsells · 100% Content
· India & Dubai Markets
· Strategy for Every Segment
· ₹23 Cr+ Ad Spend Managed
· 1,100+ Realtors Trained
· Training Partner: Godrej Properties
· 120+ Developer & CP Clients
· 2 Live Sessions on Zoom
· Recordings Included for 1 Year
· Zero Upsells · 100% Content
· India & Dubai Markets
· Strategy for Every Segment
· ₹23 Cr+ Ad Spend Managed
· 1,100+ Realtors Trained
· Training Partner: Godrej Properties
· 120+ Developer & CP Clients
The Real Problem

If you're in real estate and running Meta Ads,
at least one of these will hit home.

📉
Your CPL is high and leads are weak. You're spending ₹50,000–₹2 lakh a month on Meta Ads but site visit conversions aren't happening.
❓
You don't know which campaign type to use. Instant Form, Click-to-WhatsApp, or Landing Page. Nobody has given you a clear answer on what works when.
🏢
Every property type needs a different campaign, but nobody told you that. A ₹7Cr luxury villa, a commercial shop, a second home in Goa, a plot in an NA scheme, a rental apartment. Each one is a completely different buyer with different triggers. Running them all the same way is why results are inconsistent.
🔄
You've watched YouTube videos, attended webinars. You still don't know exactly what to fix in your campaigns. This masterclass gives you that answer, by project type.
🌍
You're selling Dubai properties to Indian buyers but your campaigns are built like local campaigns. Off-plan inventory, AED pricing, ROI-first buyers. The entire strategy is different and nobody has taught you that.
📊
You don't know how to read your ad data correctly. Every metric looks different. You don't know when to pause a campaign and when to wait it out.
Why This Is Different

This is not a generic
Meta Ads course.

Most Meta Ads training teaches objectives, ad sets, and targeting. That's the 20% you already know. What nobody teaches is that the strategy changes completely based on what you're selling.

01  ·  Segment Specific

Different strategy for every project type

Residential, luxury, commercial, plots, land, second homes, holiday homes, rental, resale, Dubai off-plan: every property type gets its own targeting logic, creative approach, and campaign setup.

02  ·  India + Dubai

Built for Indian realtors in every market they operate

Indian CPL benchmarks, WhatsApp-first workflows, metro vs Tier 2 targeting, and a dedicated Dubai module covering off-plan strategy, NRI investor targeting, and AED-market campaign logic.

03  ·  No Upsells. Ever.

100% of the value is inside these two sessions

No follow-up program you need to buy. No "advanced" version hidden behind another payment. Everything you need is in these two evenings.

04  ·  Live, Not Recorded

Ask questions in real time

Both sessions are live on Zoom. Q&A both days. Bring your actual campaigns and your specific questions. You'll leave with answers, not just slides.

What You'll Learn

Two sessions. One complete system.

Day 1 covers strategy: channel choice, architecture, budgets, audiences, and the segment-by-segment playbook. Day 2 covers execution: creatives, AI, tracking, lead quality, and the full metrics dashboard. Some evenings run longer than two hours. We don't cut content short to fit a clock.

Tuesday · 18 August 2026 · 7:30 – 9:30 PM IST
The Strategy Layer
Channel choice, architecture, budgets, audiences, and the segment-by-segment playbook
01
Meta vs Google, and Why Most Campaigns Fail

Meta finds people who aren't searching yet, Google finds people who already are. New or lesser-known projects have almost no branded search, so start on Meta and add Google once the project name starts getting searched. Commercial, Dubai, and NRI buyers research more, so Google Search runs in parallel for these three from day one. Then the structural mistakes that kill campaigns before they start: wrong objectives, wrong architecture, zero signal quality, and how Meta's algorithm actually works.

Channel StrategyFoundationAlgorithm Logic
02
Campaign Architecture & The Learning Phase

How many ad sets per campaign, how many ads per ad set, and how often to refresh creative. 2 to 4 ad sets to test without splitting your data too thin, 3 to 5 ads per ad set, refresh every 2 to 3 weeks. Then why campaigns feel expensive and inconsistent in week one: Meta needs roughly 50 conversions in 7 days per ad set before delivery stabilizes, and small repeated edits reset that clock, so bundle every change into one sitting and leave it alone.

Ad SetsCreative RefreshDelivery System
03
Budget Strategy: CBO, ABO & Value Rules

ABO for testing distinct audiences or creatives with a guaranteed budget per ad set, CBO once you have a proven winner and want Meta to scale it automatically. Best practice: test in ABO, duplicate the winner into CBO. Then Value Rules, a newer Meta feature that lets you bid a set percentage higher on the audiences that matter most, like your own lead-list audience, since they convert better.

CBOABOValue Rules
04
Audience Strategy & Placements

What Meta removed from real estate targeting and what's actually left. Building cold, warm, and hot audience layers, custom audiences from your lead list, Lookalike audiences (the single most underused targeting tool in Indian real estate), and NRI buyer targeting workarounds. Then placements: Advantage+ is now the default and cuts cost per result by roughly 12 percent, but manual placements still matter for tight retargeting.

TargetingLookalikePlacementsAdvantage+
05
Residential & Luxury: Volume vs HNI Targeting

Residential ₹50L–₹5Cr: targeting approach, messaging angles, form strategy, and how to filter quality from volume without killing lead count. Luxury ₹5Cr–₹12Cr+: why standard campaigns fail at this price point, HNI targeting workarounds on Meta, why instant forms kill luxury inquiries, and how to reach NRI buyers for ultra-premium projects.

ResidentialLuxuryHNI TargetingNRI
06
Commercial, Plots, Second Homes, Rental & Resale

Commercial: ROI framing, business buyer mindset, when landing pages are non-negotiable. Plots & Land: investor targeting, appreciation story, drone creative logic. Second Homes & Holiday Homes: lifestyle-first messaging, long consideration cycle, how to target the right life-stage buyer. Rental: hyperlocal, quick conversion, why fast response is everything. Resale: competing without the builder brand.

CommercialPlots & LandSecond HomesRentalResale
07
Dubai: Off-Plan and NRI Investors

How selling Dubai is fundamentally different from India: off-plan inventory, AED pricing, ROI-first buyers, and a completely different qualification mindset. Targeting Indian NRI buyers and HNI investors for Dubai properties using Meta. Creative messaging that speaks to yield, lifestyle, and developer credibility. Why Click-to-WhatsApp is the dominant format in Dubai real estate campaigns, and how to structure follow-up for a longer overseas buyer journey.

DubaiOff-PlanNRI InvestorsAED Market
Wednesday · 19 August 2026 · 7:30 – 9:30 PM IST
The Execution Layer
Creatives, AI, tracking, lead quality, and the full metrics dashboard
01
Creative Strategy and Assets

The 3-second rule. Hook formulas for each property type: EMI hooks, scarcity hooks, lifestyle hooks, ROI hooks. Video vs static vs carousel by segment. Video for cold audiences and emotion-led segments, image for retargeting and fast tests. Hindi vs English decision. How to brief your designer or videographer so you get usable output.

Video AdsStaticCarouselHooksCreative Brief
02
Using AI as Your Meta Ads Co-Pilot

Live demonstration: generating 20 ad copy variants in minutes, writing hook lines for different buyer segments, using AI to write a complete creative brief for your design team. Troubleshooting an underperforming campaign by pasting your metrics into Claude and asking what the numbers suggest is wrong first. Prompts you can use immediately after this session.

AI ToolsAd CopyTroubleshootingLive Demo
03
Meta Pixel and Conversions API (CAPI)

Why Meta shows fewer purchases or leads than actually happened. In-app browser redirects to payment or CRM pages break the cookie trail. What CAPI does: sends conversion data server-to-server, no browser or cookie needed. The 5-step setup that works with any tech stack: system user, pixel access, access token, standard events, then check match quality in Events Manager.

PixelCAPITracking Accuracy
04
Instant Form vs Click-to-WhatsApp vs Landing Page

A clear decision framework: which campaign type to use based on project type, price point, and your team's response capacity. Why Click-to-WhatsApp is reducing CPL by 30–50% in Indian real estate right now, and what automation you must have in place before running it.

Instant FormsClick-to-WhatsAppLanding Pages
05
Lead Form Design and Quality Filtering

The 3–4 questions that filter junk without killing volume. Which form type to use: Higher Volume vs Higher Intent. What never to put on a real estate lead form. How form structure changes for luxury vs affordable.

Lead QualityForm Optimization
06
The Full Performance Dashboard

Every metric that matters for Indian real estate, not just CPL: Cost per Lead, Hook Rate, CTR, Frequency, Form Fill Rate, CPM, Relevance & Quality Ranking, and Cost per Site Visit. Thirty minutes every week, checking all eight. That's the entire optimization routine.

AnalyticsOptimizationMetrics
07
What You Implement First

Each segment has one highest-impact change to make immediately after this session. No overwhelm. You leave with a clear priority list based on your specific situation.

Action PlanQ&A
Real Training Experiences

Hear it straight from people
who've trained with Nishant Somani.

Not paid actors. Real channel partners, marketers and developers on what it was actually like to train with Nishant, and what changed after they implemented it.

Reserve Your Seat · ₹3,999 →
Our Promise
Everything is inside.
Zero upsells. Zero catches.

You pay ₹3,999 and you get everything. Both sessions, recordings, live Q&A. There is no advanced program, no follow-up course, no hidden tier you need to buy to get the real value. This is it.

✓ No follow-up programs to buy
✓ No hidden advanced course
✓ No pitch at the end of Day 2
✓ No upsell of any kind
Who This Is For

If you're in real estate,
this is for you.

🤝

Channel Partners & Brokers

Running your own ads or evaluating your vendor. Learn what a well-structured campaign looks like, whether you're selling residential, commercial, luxury, plots, or land.

🌍

Dubai-Focused Realtors

Selling off-plan or secondary market in Dubai and targeting Indian NRI buyers? Learn the exact campaign structure, messaging, and follow-up flow that works for this market.

📱

Real Estate Marketers

Managing campaigns for developers or brokers across India or Dubai. Get the 2026 tactical updates: Click-to-WhatsApp, CAPI, updated targeting reality, segment-wise creative strategy.

🏗️

Developers & Builders

Your marketing team is active but results are inconsistent. Understand the system so you can ask the right questions and set better expectations.

🌱

New to Meta Ads

Just starting out with Meta Ads for real estate? This masterclass gives you the right foundation from day one. No bad habits to unlearn later.

Nishant Somani
Who's Teaching

Nishant Somani

Founder of TechySharks, a real estate marketing agency based in Pune. Over 9 years working hands-on on real estate marketing campaigns across India and internationally.

My team has managed over ₹23 crores in annual ad spend, worked with 120+ developers and channel partners, and helped move over ₹200 crores of inventory through digital campaigns.

I'm not a trainer who read about real estate marketing in a book. I run campaigns. I fix broken funnels. I've seen what works in the Indian market and what doesn't. That's what I teach.

🏢
Official Training Partner: ICONS Academy
Training Godrej Properties' top channel partners across Mumbai, Bangalore & Delhi
₹23Cr+
Annual ad spend managed
1,100+
Realtors trained
120+
Developer & CP clients
9 Yrs
In real estate marketing
What's Included

Everything you need.
Nothing you don't.

📼

Can't Attend Live? No Problem.

Full recordings of both sessions, shared with every registered participant. 1 year of access to watch, re-watch, and implement at your own pace.

🎥

2 Live Sessions on Zoom

18th & 19th August, 7:30 – 9:30 PM IST. Live teaching, real-time Q&A, and specific answers to your questions.

❓

Live Q&A Both Days

Bring your actual campaigns and specific challenges. Get answers in the room, not a recorded FAQ response.

🚫

Zero Upsells

No follow-up programs. No advanced tier. No pitch on Day 2. Everything is inside these two sessions.

Reserve Your Seat

One payment. Both sessions.
Everything included.

Live Masterclass · 18 & 19 August 2026
₹3,999
Inclusive of GST · Recordings included · Zero upsells
  • ✓ 2 live sessions on Zoom (18th & 19th August)
  • ✓ 7:30 – 9:30 PM IST, both evenings
  • ✓ Full recordings, 1 year access
  • ✓ Live Q&A both days
  • ✓ Strategy for every segment: Residential, Luxury, Commercial, Plots, Land, Second Homes, Rental, Resale, Dubai Off-Plan
  • ✓ Zero upsells, complete value inside
Register Now · ₹3,999 →
Limited seats. Once full, registration closes
Questions

Things people ask.

Will I get the recordings if I can't attend live? ↓
Yes. Full recordings of both sessions are shared with every registered participant, with 1 year of access to watch and re-watch at your own pace. That said, the live sessions are where you can ask questions specific to your campaigns, so attend live wherever possible.
Do I need prior experience with Meta Ads to attend? ↓
No prior experience is required. The masterclass covers both foundational concepts and advanced segment-specific strategy. Whether you're running your first campaign or optimising existing ones, you'll get value from both days.
I'm a marketer handling real estate clients, not a broker. Is this relevant? ↓
Yes, absolutely. The masterclass is built for both real estate professionals running their own ads and marketers managing campaigns for real estate clients. The segment-specific strategy sections are especially useful for client-side work.
Is there an upsell at the end of Day 2? ↓
No. There is no upsell, no follow-up program, and no pitch of any kind in this masterclass. You pay ₹3,999 and you get both sessions plus a full year of recording access. That's it.
What platform will the sessions be on? ↓
Both sessions are live on Zoom. The link will be shared with you after registration.
Does this cover all types of real estate: residential, commercial, plots, holiday homes? ↓
Yes, all of them. Day 1 has a full segment-by-segment breakdown covering: affordable residential, luxury (₹5Cr+), commercial, plots and land, second homes and holiday homes, rental, resale, and Dubai off-plan. Each segment gets its own targeting logic, creative approach, and campaign type recommendation. This is the entire real estate spectrum, not just one category.

Every rupee on the wrong campaign
is a rupee that didn't get you a site visit.

Two evenings. One complete system. For every type of real estate professional.

Reserve Your Seat · ₹3,999 →

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✓ No upsells  ·  ✓ Recordings included  ·  ✓ 18 & 19 August 2026
Meta Ads for Real Estate: Live Masterclass 18 & 19 August · 7:30 – 9:30 PM · Zoom · Zero Upsells
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